(Re)designing an existing experience for a new audience
brief
The goal of this project was to (re)design an experience. The experience we focused on did not necessarily have to be flawed; we just had to alter it in some way. Our design process was based on the principles of experience design outlined by Abraham Burickson in his book Experience Design: A Participatory Manifesto.
context
Final Project of ARTG5600 Experience Design Studio 1 during the Fall 2025 semester.
tools and methods
- Research & Synthesis:
- Experience Mapping
- Rapid Prototyping
- User Testing Workshops
- Visual Design
team
Zach Marino — Creator
timeline
6 weeks
insights
Casual viewers and football enthusiasts alike derive value from the shared experience and identity that comes with sports. Getting resistant sports watchers to buy-in requires an intermediary experience that amplifies the shared experience with friends.
deliverables
I created a card game called Fantasy Sportsball — a card game for your friends who don’t like football. It’s a fusion of fantasy football and bingo, where players draft cards relating to different parts of the football-watching experience. Players earn points based on the cards they choose, and the loser has to do a punishment!
the challenge
I love baseball. Not just because sports are sports, but because there is much more at play than what is happening on the field. Behind the sheer skill it takes to hit a baseball, there is a world of statistics, business, and broadcasting at play that is arguably more interesting than the game itself. I chose to redesign the experience of watching sports because I want a new audience to appreciate the deeper aspects of sports. But first, I had to answer an important question:
Why do people watch sports in the first place?
Luke Scotchie is a friend of mine and an incredible sports writer, who wrote minor league human-interest stories for Boston.com.