Introduction

Stripes is the name of the first project I completed in Design Perspectives (ARTG1001) taught by Northeastern Professor Lee Moreau during the Fall 2023 semester. The goal of this project was to document when/where you see some chosen design element or motif, and create an infographic showcasing them. I decided on serif typefaces as my “stripes” and walked through Boston looking for any serif typefaces. Unfortunately, I found little to none. I decided instead of throwing in the towel and picking a different topic, I decided to approach this from the other end: “Where did all of the serif typefaces go?”

Infographic Design

Serif typefaces give off a sense of credibility, opulence, and history. Considering these themes, I wanted my infographic to feel similarly luxiorious. However, considering I am framing this infographic as an investigation, I wanted to give this infographic the feeling of an investigative journalist reporting their findings. What I ended up with is a nice mixture of both.

The pink accent color was chosen because it was a less saturated pink that made it feel similar to rose gold. The offset boxes highlighting important words was added to emulate the (stereotypically) sloppy highlighting of a reporter. I learned in my typography class this semester that it often works to pair a serif typeface with a sans-serif one so I decided to try that on this infographic.

At least from my experience, a lot of “luxury” brands and products incorporate very provocative typography into their branding so I tried to mirror this with the large pink type in the background.

The typefaces I used, Essonnes and Poppins, were chosen because they fit together aesthetically and my only criteria was pairing a serif and sans-serif typeface together.

View Project

To see the infographic click the button below. ⬇️